POSTCARD
MARKETING FOR MAGICIANS
One of the most useful tools in the magician's
marketing kit is the lowly postcard. Unfortunately, they are incredibly
under-used and many entertainers do not know how to get the most out
of this inexpensive form of advertising.
PROSPECTING
POSTCARD
Geoff Ronning books hypnosis shows in clubs and schools using postcards
to prospect.
A prospecting card is a card mailed to a mailing list of prospective
clients. You can compile your own list or get lists from the chamber
of commerce or list dealers.
The prospecting card should have all your contact info, your USP or
slogan, a free offer and a call to action.
The free offer can be a special report on fundraising, selecting performers
or any topic that your prospect will be interested in. Some folks will
prefer to go to your website for information, others will prefer to
phone you, so be sure to give them options.
A well designed card will get your phone ringing. Don't try to explain
your entire show, but list some benefits and whet their appetites to
want more.
POSTCARD
FOLLOW-UP
This is a card I leave with my clients. It is stamped and addressed
to me.
The card contains a simple thank you and asks for their comments about
the show. This is a great way to get quotes and comments for your advertising.
Always use a real stamp, not a postage paid card. People are more likely
to return the card with a real stamp, since it seems wasteful to throw
out a perfectly good stamp.
POST
CARD THANK YOU
This should be a nice printed postcard, preferably with your face and
logo on it. A simple thank you goes a long way in building goodwill
and repeat business.
If it's for a birthday party, be sure you address it to the birthday
child. They will be thrilled to get a card and the parents will appreciate
it.
VACATION
POSTCARDS
Here is a novel idea that will help you stand out from the crowd.
Whenever you go on vacation or to a convention, get some free postcards
from the hotel where you are staying, or buy some at the local gift
shop. Send these to everyone you have done a show for in the past twelve
months.
On the back write:
Dear friend (insert name),
I am attending a convention of entertainers and getting all kinds of
new ideas and illusions. I can't wait to put them into my new show and
share them with you .
Sign your name and mail it.
For less than fifty cents, you can stand out from your competition.
People love getting picture postcards and what greater thrill than to
get it from a professional performer. You will be remembered.
So try these ideas and see how quickly and inexpensively
you can build your business.
You can have some nice, inexpensive cards printed at:
(Ed.
Note: Right here at magicwebchannel you can get color postcards of any
size, in any quantity, at very low prices. We also print business cards,
flyers, and other promotional tools. Click here for more details.)
Other
sources:
• http://www.printingforless.com
• http://www.OvernightPrints.com
• http://argonautpress.com
• http://www.winkflash.com
• http://www.overnightprints.com
• http://ad-graphics.com/cart/postcards.asp Will print and mail
to your mailing list
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Dennis
Regling is a professional magician, author and lecturer. He performs
educational programs at over 250 elementary and junior high schools
every year. Additionally, he performs gospel magic programs at church
camps, Vacation Bible Schools and other church events. Dennis has authored
over 12 books for magicians. Dennis currently resides in Freeport, Ohio
and performs throughout the east and midwest.
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