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NewsTarget.com
Originally published July 18 2006
Mangosteen superfruit gains in popularity
as XanGo urges consumers to stick to whole fruit products
(NewsTarget) -- Mangosteen -- a "superfruit"
from a tropical evergreen tree in southeast Asia --
has experienced growth this year as food makers have
begun including the healthy fruit in more and more products.
However, XanGo, the maker of a dietary supplement juice
derived from mangosteen, says consumers need to be aware
that producers of mangosteen products sometimes use
misleading labeling, such as claims that a product contains
whole fruits, when it only contains pulp or powder.
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The
market for mangosteen -- which plays a role in joint,
intestinal and immune system health -- has become competitive,
and XanGo chief marketing officer Gordon Morton says
honest companies may be jeopardized if competing companies
mislead the public with false labeling.
"Whole
fruit should mean usage of the complete mangosteen,
pulp and rind, as nature intended," Morton says.
"This is a consistent whole fruit definition we
should all honor."
Morton
says misleading labeling on mangosteen and other superfruit
products is a matter of "significant concern,"
and claims many companies entering the mangosteen market
are guilty of making false "whole fruit" use
claims.
Unless
companies can be consistently honest in labeling the
use of whole fruits, Morton says the entire industry
-- including honest companies that use whole fruits
and have the right to indicate that aspect on their
labels -- may suffer from a dishonest reputation.
Health
advocates urge consumers to use only superfruit products
that contain whole fruits, as the whole fruit is responsible
for its health benefits -- not just its pulp. Many so-called
superfruit juice products are also made primarily with
pear and apple juices, not the juices of the superfruit.
Read the ingredients labels to get the facts.
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visit our special XanGo™ website here.
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